Video Premiere: Fergie “L.A. Love (La La)”

What can I say about Fergie? I mean, she grew up in Southern California and is an honorary chola. She loves lipliner, flannel, and lowrider cars as proven by her latest music video for “L.A. Love (La La).” The video takes place in L.A., fitting, and she is cruising down the street in what can only be seen as a Dia De Los Muertos, Day of the Dead, parade float. The video has some great visuals; Fergie’s body is always on point, her hair is cute, costumes are Swap-Meet chic, but the song remains subpar. Now, the song starts off great. The bass line is killer and the bridge makes your head nod. I just can’t get over imagining people all over the world singing “La, la, la, la, la.” I know I’m taking that “lyric” literally, but coming from a cool, roll down your windows, chill-out vibe the going into some “la, la, la’s” reminds me of being a Smurf.

Oh, and I can’t help but get Gwen Stefani vibes from Fergie, again.